Improve communication with existing clients
Business experts have proven that repeat business is the most profitable, and the easiest to win if you just communicate regularly with those valuable customers you already have! But how often do you actually interact with them? What opportunities to offer additional products or services to clients who already know and trust you are being missed? An website can provide a major part of the solution, providing an online presence . . 24 hours a day, seven days a week.

Prospect for new clients
It is no secret that today's consumers are much better informed about their choices, thanks in large part to the availability of online information. Business and consumers alike routinely search the web to narrow those choices before they ever pick up a phone, get in their car, or place an order. You can't even compete, much less win if you don't show up for the game.

Plan new products and services
Research on the internet is simple and inexpensive. It can help your business expand markets, fine-tune offerings, improve customer service and identify new customer requirements. Use your web site to obtain valuable feedback and suggestions on how to improve your offerings. A free online survey can answer a myriad of marketing questions that would otherwise be difficult and costly. Just remember to offer something in return for their response.

Reduce marketing and advertising costs
The average charge for a 3" x 3", black & white advertisement in a trade journal with a monthly circulation of 95,000 ranges from $850 to $2,210. The ad is inserted once. Of the 95,000 total readers that month, a much smaller percentage will be qualified prospects for your product or service. Compare that to a small website with a one-time investment of $1,995. Even that inexpensive site is:

• accessible to prospects worldwide
• available 24 hours a day, 7 days a week
• unlimited in space for words and pictures
• searchable by anyone interested in your product or service