Not long ago, social media seemed so new and different that it was treated as an appendage of sorts, a kind of marketing that should be tried only by “experts”. While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing — it’s simply part of the way marketing is done today.
“Social Media For Small Business” by John Jantsch of Duct Tape Marketing [click to read] is one of the most thorough, well-written resources available on the topic. He provides easily-understood explanations of this sometimes confusing marketing approach. This eBook is primarily aimed at helping non-technical business people better understand the tangible benefits to be gained from social media marketing. Enjoy!
